Consumers spend an average of 2.1 hours a day on their computers and 4.5 hours on their cellphones. Over 5 billion people use mobile phones. The average smartphone user checks their phone once every 10 minutes. With such rapid development in technology, smart phones have quickly become a powerful tool for consumers and businesses alike. SMS marketing, or text marketing, is an excellent communications solution for businesses looking to reach their customers more effectively.
In recent years, SMS marketing has gained so much popularity, that organizations are finding new ways to target consumers using text messages for company promotions, customer support, delivery notifications, appointment reminders, and more! It’s no secret that this channel is so effective, so we decided to dive in and explore why SMS marketing works:
- High Open Rates
Text messages have incredibly high open rates, with some studies suggesting that over 98% of messages are opened within minutes of receipt. This means that your message is likely to be read by the recipient, making SMS a highly effective channel for time-sensitive promotions or urgent communications. - Increased Engagement
SMS marketing also has high engagement rates, as customers are more likely to engage with a text message than with an email or social media post. In fact, SMS messages have a response rate of around 45%, which is significantly higher than other marketing or communications channels. - Cost-Effective
SMS marketing is a cost-effective way to reach customers and is particularly valuable in the context of customer service. Unlike traditional marketing channels such as print or TV ads, SMS messages do not require production costs. Additionally, SMS marketing platforms typically charge per message, making it a budget-friendly solution where businesses only pay for the messages they send. - Direct & Personal
One of the most effective aspects of SMS messaging is that it arrives directly in the recipient’s inbox, and often will remain as an alert on the person’s phone until it is opened; they don’t need to login or open an app as they would with email. With an overwhelming amount of content created each day, it’s becoming increasingly difficult to reach the people you wish to target the most, but SMS overcomes this challenge by dropping directly into a person’s phone. - Measurable
Your campaign is also trackable as you are able to monitor and measure the delivery and click rate of each of your SMS messages, using analytics software. This means that you’re able to quickly review the ROI of your campaign, using the data about the messages you’ve already sent to decide whether you continue to send out the campaign, or stop after the first batch of text messages has been sent. - Simple and Easy to Use
Finally, SMS marketing is simple and easy to use. With a user-friendly platform, businesses can quickly and easily create and send SMS messages to their customers. This makes it a great channel for businesses of all sizes, from small startups to large corporations.
Regardless of your industry, or whether you’re sending a national marketing campaign to hundreds of thousands, or interacting with customers for support, the use of SMS as a marketing and communications tool is a highly effective and friction-free way to get directly in front of your customers.
If you’re looking to build your first SMS marketing campaign and want to ensure you get the maximum ROI for your efforts, contact SkyCreek today, and get a free consultation from one of our team members.